Alfred has what you need to turn cold prospects into clients:
✓ Fully automated outreach campaigns on Linkedin, Email & Twitter
✓ Customizable template library with over 600 examples
✓ Ability to manage multiple accounts and more
LinkedIn InMail campaigns are the best option to reach prospects outside your network as they allow the following features: send direct messages to your prospects to spark immediate action, deliver a message with a single CTA, and communicate to your prospects without worrying about character limits.
Planning to launch one? Choose Alfred to assist you in running campaigns for sending targeted requests and effective personalized InMails.
How does the LinkedIn InMail campaign work?
LinkedIn InMail campaigns work by delivering a message you created to the LinkedIn inbox of a specific cluster you are targeting. This can be compared to sending an email, except that you don’t need an email address to send your message to them.
Previously known as InMail, Message Ads used for LinkedIn InMail campaigns are almost purely for a B2B audience. This is a good LinkedIn tool if you want to automate LinkedIn messages to a particular target audience using LinkedIn message templates. However, LinkedIn InMail campaigns also come with LinkedIn ads cost, which can add up after consequently using it.
At Meet Alfred, you can effectively send out a campaign on LinkedIn as you team up with our automation experts. With our InMail Campaign Automation, everything is an absolute breeze. Here, we can help you do the following:
You can also visit our Customizable Templates Library that covers many excellent LinkedIn InMail templates that you can personalize to increase your engagement and conversions.
LinkedIn InMail campaigns are worth taking the plunge. Not only can you get the attention and leads from your target audience, but this newly branded LinkedIn message ad is only delivered when people are active!
The beauty of sponsored LinkedIn InMail campaigns doesn’t end there. According to LinkedIn, there are a variety of benefits to using InMail, such as the following:
Maximize the benefits of LinkedIn InMail campaigns using Meet Alfred. We can assist you in tracking the progress of your LinkedIn InMail campaigns with our Performance Tracking & Analytics designed to optimize automated outreach campaigns across all angles and analyze lead performances efficiently.
After knowing the function and benefits of the LinkedIn message ad or commonly known as the LinkedIn InMail campaign, here’s the step-by-step process of how this LinkedIn feature is crafted:
In this stage, choose the best option that will best fit your goals.
Choose a thumb-stopping and catchy name that best represents your business or brand. If you have an existing page, you can simply link it to your account.
This is one of the crucial stages of LinkedIn InMail messaging as the sender represents your brand by carrying your message to your target audience. Typically, you will be chosen automatically as the sender, but this LinkedIn InMail campaign feature also allows you to task someone as the sender. However, keep in mind that the person you chose is your first-degree connection or first-degree LinkedIn network on LinkedIn.
Craft your content
According to LinkedIn, LinkedIn messaging limits up to 200 characters in the subject line and up to 1,900 characters in the body section. In crafting your message, be reminded of the guidelines given by LinkedIn that include the following:
In this section, make sure that you include a banner image with an optimal size of 300x250 pixels to prevent other LinkedIn message ads to appear on your slot.
Click the envelope visible on your screen to send yourself the message’s test version, and the middle icon to duplicate the campaign to set up A/B tests.
It’s best to aim for around 100,000 to ensure scale to effectively use LinkedIn for prospecting and lead generation.
Set bid and budget
LinkedIn’s Campaign Manager will suggest a bid range to reach your target audience. It’s a good idea to bid at the high end of the bid range. Once you set your bid and budget, you’re finally ready to launch.
At Meet Alfred, setting up your LinkedIn InMail campaigns is an exciting and hassle-free journey. Come and check out our services and be amazed at how our automation experts can transform your business into a well-oiled machine.