LinkedIn InMail Campaigns

LinkedIn InMail campaigns are the best option to reach prospects outside your network as they allow the following features: send direct messages to your prospects to spark immediate action, deliver a message with a single CTA, and communicate to your prospects without worrying about character limits.

Planning to launch one? Choose Alfred to assist you in running campaigns for sending targeted requests and effective personalized InMails.

How does the LinkedIn InMail campaign work?

LinkedIn InMail campaigns work by delivering a message you created to the LinkedIn inbox of a specific cluster you are targeting. This can be compared to sending an email, except that you don’t need an email address to send your message to them.

Previously known as InMail, Message Ads used for LinkedIn InMail campaigns are almost purely for a B2B audience. This is a good LinkedIn tool if you want to automate LinkedIn messages to a particular target audience using LinkedIn message templates. However, LinkedIn InMail campaigns also come with LinkedIn ads cost, which can add up after consequently using it.

At Meet Alfred, you can effectively send out a campaign on LinkedIn as you team up with our automation experts. With our InMail Campaign Automation, everything is an absolute breeze. Here, we can help you do the following:

• Leverage InMail to boost your response rates
• Stop mass messaging and focus on personalizing

You can also visit our Customizable Templates Library that covers many excellent LinkedIn InMail templates that you can personalize to increase your engagement and conversions.

What are the benefits of using LinkedIn InMail?

LinkedIn InMail campaigns are worth taking the plunge. Not only can you get the attention and leads from your target audience, but this newly branded LinkedIn message ad is only delivered when people are active!

The beauty of sponsored LinkedIn InMail campaigns doesn’t end there. According to LinkedIn, there are a variety of benefits to using InMail, such as the following:

• It allows you to reach both passive and active job candidates on LinkedIn.
• It allows you to tailor your InMail messages to align your company’s needs with a member’s preferences. In the Additional Information section of a member’s profile, you can find out what types of messages they’re interested in receiving, so you can customize your messages. (Note though that some members may not display this information. It depends on their Settings & Privacy.)
• It allows you to track the effectiveness of your InMail messages to potential candidates.
• It allows you to send InMail messages to anyone on the LinkedIn network, including those who don’t have a Premium account.
• It allows you to contact a LinkedIn member without knowing their email address.
• It allows you to enjoy a reward whenever an InMail message is replied to. LinkedIn will give you an InMail credit for every InMail message that receives a reply within 90 days of the send date.

Maximize the benefits of LinkedIn InMail campaigns using Meet Alfred. We can assist you in tracking the progress of your LinkedIn InMail campaigns with our Performance Tracking & Analytics designed to optimize automated outreach campaigns across all angles and analyze lead performances efficiently.

How do I create a LinkedIn InMail campaign?

After knowing the function and benefits of the LinkedIn message ad or commonly known as the LinkedIn InMail campaign, here’s the step-by-step process of how this LinkedIn feature is crafted:

Navigate to Campaign Manager

If you’d like to check the status of your ongoing campaigns, the Campaign Manager is the key. You can locate it on your profile.

Select Sponsored InMail

In this stage, choose the best option that will best fit your goals.

Enter an account name

Choose a thumb-stopping and catchy name that best represents your business or brand. If you have an existing page, you can simply link it to your account.

Set up sender permissions

This is one of the crucial stages of LinkedIn InMail messaging as the sender represents your brand by carrying your message to your target audience. Typically, you will be chosen automatically as the sender, but this LinkedIn InMail campaign feature also allows you to task someone as the sender. However, keep in mind that the person you chose is your first-degree connection or first-degree LinkedIn network on LinkedIn.

Craft your content

According to LinkedIn, LinkedIn messaging limits up to 200 characters in the subject line and up to 1,900 characters in the body section. In crafting your message, be reminded of the guidelines given by LinkedIn that include the following:

• Customize your salutation with %FIRSTNAME% %LASTNAME%.
• Make sure your message is concise, personal, and relevant. Body texts under 500 characters can get higher engagement.
• Add hyperlinks to your body text to make it more interactive.

Be creative

In this section, make sure that you include a banner image with an optimal size of 300x250 pixels to prevent other LinkedIn message ads to appear on your slot.

Preview your InMail. You can also set up A/B tests

Click the envelope visible on your screen to send yourself the message’s test version, and the middle icon to duplicate the campaign to set up A/B tests.

Select your target audience

It’s best to aim for around 100,000 to ensure scale to effectively use LinkedIn for prospecting and lead generation.

Set bid and budget

LinkedIn’s Campaign Manager will suggest a bid range to reach your target audience. It’s a good idea to bid at the high end of the bid range. Once you set your bid and budget, you’re finally ready to launch.

At Meet Alfred, setting up your LinkedIn InMail campaigns is an exciting and hassle-free journey. Come and check out our services and be amazed at how our automation experts can transform your business into a well-oiled machine.