Top 3 Techniques of Email Marketing

Email Marketing


Email marketing is more powerful than it’s never ever been. In the past few years, a record amount of new technologies emerge and they make this decade the most exciting decade for marketers.

New Digital Technologies have pushed marketers to evolve. Even those technologies are good but marketers are continuously coming back to email marketing.

The reason behind that is simply clear: From last year, Email is the channel generating the highest ROI (Return on Investment) for every sales professional. If I gave you an idea. For every $1 We get a $40 return on investment.


Email vs other platforms


When you want to promote a new product or give a new offer to attract new customers. You switch to email, Why?

Because emails deliver better results than any other network. In fact, email is 40 times more effective at acquiring new customers than Linkedin or any other network.

But now these days marketing on email is far different than it was 5 years ago. Even the marketing landscape has changed if I compare it to the past few years. Those who are looking to engage new clients and to grow their business need to follow these rules.

Be Relevant or Be a Spammer

If you’re not writing the emails relevant to your future clients/Subscribers, then you’re going to end up in the trash, or worse, they’ll end up being marked as spam, bringing down your ROI. 

You might have heard of the “Internet of Things” But we’re going to talk about the “Internet of Me”. In the era of hyper-targeting and personalization, Clients expect brands to know who they actually are and provide them the content they are actually looking for. You have to deliver the right message, At the right time to the right person.

You have to keep in mind

“Relevancy is the secret of Marketers and the fastest way to grow”

Consumers are already bombarded with thousands of emails in Today’s world. Marketers are always looking for opportunities to cut through the noise to reach their audience. It’s the biggest reason if relevancy is not present in your email then you’re going to cut off soon.

Be Smart 

In this modern era, you have to work smart not hard. Email Automation plays a great role in email marketing. You should have an email automation tool in your company to work smartly and send personalized emails like Meet Alfred.


Alfred Dashboard


As you’re targeting a large audience it becomes impossible to give attention to each customer. But Email Automations can help you in the scenario.

You can easily create workflows to send personalized timely and relevant emails to the clients at the right time. Email automation enables marketers to do this on their own with just a couple of clicks.

Seize the emails you don’t know you’re sending

Nowadays people expect a consistent experience no matter how, where, and when they interact with you or your business. But here’s a Pro tip: Your business is sending emails you don’t know about and the chances are you’re missing a very large number of opportunities. What’s even worse than these emails has the highest open rates if any email you send.

What are these magic emails? and the way does one get our hands on them? Transactional emails are automated messages sent to individuals triggered by some kind of action or inaction. Think purchase receipts, confirmations, shipping notifications, and password resets.

Open rates for transactional emails are four to eight times above traditional emails because customers usually invite the knowledge contained in them. mention relevancy and timing. What are these magic emails? and the way does one get our hands on them? Transactional emails are automated messages sent to individuals triggered by some kind of action or inaction. 

Open rates for transactional emails are four to eight times above traditional emails because customers usually invite the knowledge contained in them. mention relevancy and timing.


So let’s end this article see you in the next one bbye.