In today's world, it’s all about how to optimize your LinkedIn profile and make the best first impression. So what's Linkedin Profile Optimisation?
LinkedIn profile optimization includes a series of actions and steps you take to improve its essential components (URL, headline, profile photo and others) representing your professional brand so that it becomes more visible, attracts more quality leads, and makes a powerful impression on your potential customers.
Now, let’s see how you can use this powerful social media platform to your advantage.
To optimize your LinkedIn profile for maximum exposure and engagement, it’s highly advisable to:
There’s more to it. If you want to stand out in the crowd and be noticed for who you are and what you can do for people, follow our detailed advice below.
Ready to shine out?
Let’s start polishing up your LinkedIn profile.
The first thing people see on your LinkedIn profile is your picture. The most natural advice here is no-wedding-pics-please for your professional resume, which a LinkedIn profile basically is.
Should you want your picture to appeal to your prospects, make sure to upload a professional, but a smiley photo.
Quick Tip: Optimizing your profile picture, make sure you look professional. Casual photos won’t do you any good. Simultaneously, you want to present your personality not just your expertise.
Speaking of web picture resolution, your profile photo displays well at 200 x 200 pixels minimum.
Also, it’s advisable to change your LinkedIn profile photo visibility options to “Public” so that anyone can easily find you.
They say, LinkedIn headline is the most important asset of your profile. Our advice here is to write what you are all about, your main interests and career aspirations. Be as original and clear as you can.
Add an emoji, such as a circle or a star, to make your headline visually excel. Next, add some keywords relevant to your industry, separating each keyword with the same emoji you previously used.
Quick Tip: The headline is limited to 120 characters so be sure to use valuable keywords that your target audience uses and seeks to find.
You could also write a few words about your future goals.
Should you question yourself how I add a headline to my LinkedIn profile, these are the steps:
Quick Tip: a LinkedIn summary is where you tell your professional story. This is limited to 2000 characters, the first 250-300 of them being the most important 4 lines displayed right under your picture.
To write a compelling summary is a craft and here’s why. Your professional summary is a formula that helps to reach out to prospects.
Do you speak their language in terms of your industry buzzwords and keywords for SEO? Is your summary coherent with the job descriptions that follow? Answer these questions to check whether your summary stands out.
Quick Tip: Make sure you include your contact information to your summary. You want to make sure that if someone is interested, they can easily reach you even if you aren’t directly connected on LinkedIn.
To make your summary excel, our advice is to describe in the first person what you do and how it helps others, as well as incorporate the key terms that are important to your target audience.
You can also include some remarkable achievements from your previous projects and enumerate how that positively affected your company, the customer, your team, or the bottom line.
LinkedIn summaries that attract prospects have the following characteristics:
While optimizing your LinkedIn profile, keep in mind a few final personal branding tricks. Good self-branding tactics include:
To personalize your website or blog link, you can add your brand’s name as a description to it. Here’s how to do it:
When sending an invitation to connect, your default message is:
“I’d like to add you to my professional network on LinkedIn.”
Doesn’t that seem boring to you? Nothing special.
No worries, though. Here are a few tips on how to personalize your connection request message:
Add documents – Slideshare presentations, videos, pictures, portfolios, and any other relevant visuals. It will give your prospects more information about you, your company and how you can help them solve their pain points.
How does this sound to you? Not so complex, yet powerful hacks, right?
Being able to endorse others and be endorsed yourself is a cool LinkedIn’s feature. What matters here in terms of optimization is to mention the right skills for endorsements.
In other words, remove any meaningless skills irrelevant to your industry and position. Also, place your most prominent strengths closer to the top of the list to make them stand out.
For instance, universal skills such as MS Office or Facebook are redundant on your list, especially towards its top (unless you’re e.g. a Facebook ad expert).
The right skills depend on your goals, interests and relevant keywords. So, think ahead, pick the keywords you want to rank for and ask credible people and your previous satisfied customers for endorsements, i.e. validating your skills.
Remember – although you can add up to 50 skills to your LinkedIn profile, better list fever skills with endorsements than a range of different skills with no endorsements.
LinkedIn recommendations of people you’ve worked with serve as testimonials and are helpful for building your credibility.
It’s also worth asking when it comes to recommendations. Or you may start by giving recommendations to your ex-colleagues and other trusted professionals, and people will return the favour.
Just go to your contact’s profile page, click the “More” button and choose “Recommend” or “Request a Recommendation” option.
Whether giving or asking for recommendations, make sure the recommendation is specific, valuable and concise.
When recommending someone include this information:
Let the person see your recommendation and ask them what they’d like to change or add before it’s been made visible. That will also allow you to express your wishes when they recommend you in return.
It’s not a good idea to keep the random set of numbers and letters in the URL LinkedIn automatically generates for you. Clean it up. Use your own name and change any special characters into universal ones so that people can find you more easily through search engines.
Custom URL can contain anything between 3-100 letters and/or numbers.
Customizing the URL on your LinkedIn profile is easy:
Browse professional groups of your interest. Subscribing to a few of them might be valuable in terms of professional development.
This can be a fantastic way to showcase your expertise so that your potential customers can reach out to you for advice, expert opinion or help.
In addition, LinkedIn gives 15 free messages you can send to people who aren’t in your contact list but belong to the same group as you do.
By the way, adding your business email to your Summary gives your potential clients the ability to contact you directly.
Whether your prospects are your potential clientele or you are an active job seeker, the next step to optimize your LinkedIn profile is to create full and clear job descriptions. Same as with your summary, 3-4 first lines are most visible and thus matter a deal.
Here’s our quick quiz to find out whether your job descriptions are attractive for your prospects:
Making sure your job descriptions are coherent and tell one story, try to look at your digital resume through the eyes of the audience you want to reach.
Applying for a senior SDR role and still mentioning your summer work as a babysitter that you had as a teen? Hm, this profile is probably worth reviewing.
When crafting the first three lines of your job description, must-have is to enumerate the value proposition of yours. If the competences and skills that you possess are adding to the wins of your company, don’t hesitate to mention that.
To become a magnet for your prospects, it’s worth investing some time into optimizing your LinkedIn profile. Our easy-to-follow steps have guided you through telling a coherent digital story that describes well the best version of you as a professional.