Whether your goal is sales or outreach, LinkedIn is an incredibly useful tool for achieving it. You can use LinkedIn to encourage connections with others, then nurture those relationships and turn them into a sale.
To get the best results from your LinkedIn InMail efforts, you need to send solid messages. While it helps to learn tips for crafting the ideal automated LinkedIn messaging, it becomes even easier if you can take advantage of templates.
We’ve gathered a variety of marketing campaign templates that you can use in your LinkedIn messages. They range from those for connection requests to those for follow-up messages of all types. Many are versatile enough to also work as cold emailing templates.
After going over the various LinkedIn message templates, we’ll give you a quick refresher on how to craft the perfect messages to make the most of your LinkedIn InMail limits.
Alfred gives you access to 600+ templates via its template library. These are included with every plan, so you don’t have to worry about finding the right words or searching online for a template.
One of your first steps in LinkedIn campaign management will be to make connection requests. You can send each LinkedIn connection request individually or automate LinkedIn connections. In either case, the following templates give you plenty of options, no matter what you want to accomplish.
The following templates are great if you aren’t sure what to say and just want to keep things simple.
These templates help you increase the chance of the recipient accepting your request by highlighting something you have in common.
Yet another option for a LinkedIn connection message is to be upfront about your goal. This is more of a direct approach, and the text will depend on what your goal is.
If someone is a first-degree connection, you can skip sending a personalized LinkedIn
connection request, as you will already be able to send or automate LinkedIn InMail to them. Of course, you can still start with a connection request if you prefer, and some of the following templates would work for that as well.
But you will also notice that many of these personalized LinkedIn messages are designed to achieve a specific goal. It may be moving the connection along your sales funnel or encouraging them to spread the word about your company.
To start, consider something like the following if your first-degree connection accepts your connection request. You will notice the templates range from general questions and conversations to more specific questions. The latter can help with conversation flow and point the prospect in the direction you want, while the former leaves it open for them to decide.
Consider something like the following if you have accidentally left a message unread for a while.
Or use the following variation if you haven’t heard from the connection or reached out to them in a long time. It can help you maintain the relationship you worked so hard to gain.
A similar situation would be if you haven’t talked to the person in a while and you noticed they viewed your profile.
Sending messages on major milestones is an excellent method of showing your connections that you are thinking about them. It also increases your touchpoints and improves your relationship. As a bonus, a LinkedIn automation tool can streamline this for you. For example, consider the following.
Alfred’s Greetings feature lets you automate LinkedIn messages for this type of scenario. You can send customized messages for connections’ birthdays, job anniversaries, or when they change jobs. This type of LinkedIn InMail automation means you will never forget to send a message for a major event.
That mutual connection can be crucial for a first-degree connection. There are useful templates that let you use your LinkedIn message automation tool to highlight that mutual connection, especially if the connection in question served as a referral. You’ll notice that this template includes a spot to insert your phone number as well. This helps let the prospect reach out to you via their preferred method.
The right LinkedIn automation tools and strategies will supplement in-person interactions at times. For example, you could send the following message after a meeting as a follow-up. This type of message is excellent at keeping yourself and your company fresh in the memory of the connection.
Further personalize the previous template by referencing something you discussed. This is the perfect opportunity to share a link or other resource you discussed. For example, you could insert the following before your signature in the previous template.
You’ll see personalization come up a lot with LinkedIn messages. Alfred makes it easy to automate LinkedIn messages while incorporating hyper-personalization. This type of personalization increases the response rate and helps you form a stronger relationship with the recipient.
In addition to using LinkedIn to follow up after an in-person meeting, you can also use it as a follow-up after another type of interaction. You could send the following as a follow-up to a phone call or video call.
Alfred lets you use multichannel marketing automation. For example, you can start a conversation on LinkedIn, then move it to Twitter or email and back again. This type of multichannel marketing campaign can include as many steps as you want and go back and forth between channels in any order you prefer or as many times as you need it to.
Or maybe you sent material to your connection. You could send the following:
On the other end of the interaction, maybe you have a resource that you think your connection would be interested in. Offering resources without any obvious expectation of the favor being returned is a great way to build a relationship. The following template could help you in this situation.
Consider the following template if you have an event coming up and want to supplement your social media post scheduling with posts from your connections.
In a situation like the previous template, you could even sweeten the deal by adding something reciprocal at the end to show the relationship isn’t one-sided. You would just use the same text as in the previous template but insert the additional text.
A similar situation would be when you are looking for others in the industry to post a press release or other PR-related article for your company.
Or maybe you are planning on launching a new product or service and want to use LinkedIn lead automation to get feedback on it from others in your industry.
The best InMail templates let you ask for feedback in more situations than when launching a new product. They can also be a great way to request testimonials or reviews that will help you reach other potential clients.
Of course, you will also automate LinkedIn to sell your products or services. This will include selling, negotiation, answering questions, and other parts of the process. The following templates can come in handy throughout this process.
A natural extension of this is using a LinkedIn message template to complete deals on the platform.
You can also use LinkedIn email templates for regular communications with clients, such as announcements. This could be anything from announcing a price increase to mentioning the launch of a new service or product.
No matter your strategy on LinkedIn, we typically suggest getting a premium LinkedIn account. This gives you additional features, such as InMail paid messages. It also increases your daily limit for LinkedIn connections, as well as your LinkedIn messaging limits.
That said, if your company is still small and you are testing a LinkedIn campaign before committing, you could wait to get a premium LinkedIn account. Assuming you decide to get the most functionality from LinkedIn with a premium account, then you can use InMail for cold outreach.
As a note, most of the following templates can be easily adapted to connection requests if you don’t have a LinkedIn premium.
Sometimes, you may be looking for the right person to contact at a company but not be sure who that is. The following template can help in that situation.
These messages can also be a good way of recommending one of your connections for a role or opportunity that the recipient is looking to fill.
There are also numerous sales and cold outreach uses for InMail, from praising to hiring to offering a resource to addressing a paint point.
As you use the above LinkedIn messaging templates, keep the following tips in mind. They should help improve your response rate and ability to convert leads.
Alfred makes personalization easy by letting you import a .csv file of leads. Alfred automatically captures any additional columns in the file, letting you further customize your message.
With the help of message and cold email templates, you will find it much easier to reach out to prospects and others on LinkedIn. The above templates prevent the need to come up with carefully-crafted messages for each situation, and they are easy to personalize and adjust.
Take the templates to the next level and automate LinkedIn outreach with an automation tool like Alfred. You can use one of our hundreds of templates or create your own, then automate the personalization and sending of the messages themselves. This will save you time, letting you use your ideal templates without having to manually send individual messages.
Learn more about our templates and other features in a demo, then sign up for a 14-day free trial, no credit card required.