Sales outreach is an important aspect of each and every sales and marketing campaign. It’s a complete process of connecting and engaging with your prospects via any medium to convert them into profitable paying customers.
Marketers have to use a slightly different sales outreach strategy when working on LinkedIn which is the largest and the most powerful tool for generating leads and accelerating sales for your business or company. When using LinkedIn for sales outreach, you have to research and use the right sales outreach strategy to get the required profitable results.
When starting the sales outreach for any sales campaign you will have to take care of some points such as ensuring to target the right people, following your prospects, and providing the right offer at the right place. Sometimes these things only come with experience but don’t worry we will guide you in optimizing your sales outreach with LinkedIn cold Messages.
It’s very important to identify the role and position of your prospect. Getting an idea and information of your prospects from their profile or anywhere else will always help you in adding personalization to the cold messages.
For sending impactful connection requests to the industry leaders and decision-makers you can use some of the ideas and thoughts are given below.
If you gather some information about your prospects and find that he or she is a local leader then you can write as
"Hey, X, I was looking for proficient leaders like you from the industry to add to my network. Would love to connect, thanks".
Let’s suppose you are approaching and appreciating someone for a content request then you can write as
"Hi X, I was following your content and am really impressed by your ideas and thoughts. Your recent blog was really amazing and I would love to connect with you to appreciate more of your content".
If you found a specific topic mentioned by someone interesting and entertaining then you can approach them like
"Hi X, I recently came to your post which is on a (certain topic), your points are crystal clear and impressive. I would like to connect with you to appreciate more inspiring content, Thanks."
If you found your prospect to be an industry leader and you want to approach them then you can write as
"Hi X, I am growing my network with leaders like you. In our organization/company we have interesting and creating opportunities relevant to your industry. I would like to share our experience".
Mutual connection, yes you can also approach someone with that. You can write
"Hello X, I just saw your profile which was recommended due to the mutual connection we have. I have checked your profile and appreciate your current position and role. I would love to connect you - (Your name)".
For sending an impactful connection outreach for B2B lead generation, you can use some of the ideas and thoughts are given below in your sales outreach or LinkedIn sales outreach.
Let’s suppose your prospects are Industry leaders then you can write as
"Hi X, I found that you are an industry leader and wanted to reach out. I am always looking to connect with the pioneers like you. Looking forward to sharing and exchanging our learnings - (Your Name)".
If you found the right prospect in any of the LinkedIn group members then you can write as
"Hey X, I found you in the Y LinkedIn group. I have been in your industry for a while and have decided to expose the lack of quality of some major products we have. I would like to connect to you, thanks."
If you are targeting your prospect to propel their company forward then you can write as
"Hi X, I like and appreciate the work done by (Company Name) in the field of technology and innovations, would like to connect. I post valuable resources and insights helping my network to move their company forward. Thought you might be interested - (Your Name)".
Sometimes you tend to choose your prospect from the top search results performed by any customized or non-customized search. You can approach them as
"Hi X, I found your profile at the top of the search results for professionals related to your field. I would like to connect with you and learn more about your current position, role, and company. Thanks - (Your Name)".
You find that your prospect or the person you want to connect with is a recent founder. Then you can approach him like
"Hey X, I found that you are a founder of Y. I always appreciate founders and post valuable resources and insights focusing around startups. I would like to connect with you and share our interests. Thanks - (Your Name)".
For sending an impactful connection outreach to popular investors in the relevant field you can use some of the ideas and thoughts are given below in the LinkedIn cold messages of your sales outreach.
If you require some thoughts for your upcoming Forbes article from your prospect then you write as
"Hey X, I reach out to you for your thoughts on my upcoming forbes article. I saw that you are an investor in a reputed firm. Would love to have some review about (Your article). Let’s connect - (Your Name)".
Suppose your investor is in the same industry in which you are active for a while. Then you can write as
"Hi X, I saw that we both are from the same industry, thought to connect. I post valuable resources and content relevant to the industry and startups. Would like to connect with you. Thanks - (Your Name)".
We always recommend you to add a personal flavor or personalization to some of your cold outreach messages. Using the same LinkedIn outreach message for connecting to each of your prospects will definitely not provide you fruitful results. These all thoughts and ideas are useful only when you know where to apply and where to not. Hope you find it interesting and try to implement them in your sales outreach of any of your sales and marketing campaigns.
Sales outreach is very useful in successfully implementing and processing of any sales and marketing campaign. A slightly different sales outreach strategies are to be followed on LinkedIn to generate more leads and become successful sales professionals.