When it comes to selecting a LinkedIn automation tool for your business, there are many options out in the market. But how do you know which tool is the best?
We’ve rounded up the best LinkedIn automation tools of 2022 into one useful guide for you.
But firstly, what is LinkedIn automation? And how can automation tools help make your business more efficient?
What is a LinkedIn Automation Tool?
A LinkedIn automation tool is software that is designed to mimic human behavior and automate various tasks for you on LinkedIn. These tasks can include everything from sending connection requests to congratulating connections on important milestones.
LinkedIn automation tools are incredibly valuable for businesses as they help streamline outreach activities. This, in turn, relieves strain on resources and frees up time for other business objectives. And automation tools like Meet Alfred can increase message response rates ten-fold.
LinkedIn bots come with many different features, and these can vary depending on which software you use. However, the best automation tools have the following features at minimum:
- An ability to fully customize and personalize LinkedIn campaigns, connection requests and messages
- Create automated campaigns across multiple channels to increase lead generation opportunities
- Reporting and tracking of campaigns
- LinkedIn scraping tools and CRM
- Integration with a wide range of other essential applications
Does LinkedIn allow automation?
LinkedIn's policy on automation tools is this: “In order to protect our members’ data and our website, we do not allow the use of any third-party software, including crawlers, bots, browser plugins, or browser extensions that scrape, modify the appearance of, or automate activity on the LinkedIn site.” However, in practice, LinkedIn is not so strict. LinkedIn knows that automation tools are part of the ecosystem and help LinkedIn users succeed on the platform.
Limitations of LinkedIn automation
Is LinkedIn automation illegal? Not at all. You can use LinkedIn automation tools as long as you respect LinkedIn's limitations:200 connection requests per day
150 messages per day
150 profile visits per day
Pay attention: When selecting LinkedIn prospecting tools, ensure they comply with these limitations.
Why Use LinkedIn Automation Tools?
LinkedIn automation tools help personalize your prospecting on a large scale. They allow you to send personal-style messages to large lead lists without having to write each message yourself. This way, you can send more messages while maintaining the same level of personalization for all your leads.
Types of LinkedIn Automation Tools
- LinkedIn Messaging Automation Tools
- LinkedIn Scraping Tools
- LinkedIn Marketing Automation Tools
- Multichannel Prospecting Tools
With these features in mind, here is our list of the best automation software for LinkedIn lead generation.