Best way to use Linkedin Sales Navigator for Marketing

LinkedIn Sales Navigator
March 30, 2021
 min read
Linkedin sales navigator for marketing

LinkedIn Sales Navigator is not a tool for marketing teams. It’s in the name, right?

You’re absolutely wrong: Sales Navigator offers a big opportunity for marketers to improve their content and outbound games.

Professional Marketers, Use sales navigator as sales reps, They use powerful search functions of sales navigator to Reach, Engage and Identify their audiences.

Yeah I know it's not as far-reaching as high-volume SEO keywords and ad targeting. But for certain types of marketing like content and influencer  Sales navigator is a very good addition to your marketing toolkit.

As a marketer you can use LinkedIn Sales Navigator in the following ways:

  • Find your niche thought leaders for influencer marketing
  • Build better backlinks for campaigns
  • Amplify the reach of your most compelling content 

Sales Navigator is not just for Sales:

Linkedin Sales Navigator is mostly used by sales teams for account-based and prospecting sales efforts.

The three most attractive and useful features of Linkedin Sales Navigator are:

  • Advanced Filtering
  • Saved Lead Lists
  • Additional Inmail Messages

This is how you can use Sales Navigator a tool for your sales team for content marketing

All three points as I have mentioned above SaleS Navigator is useful for sales teams as for marketing teams. As LinkedIn already pointed out,

"Sales Navigator features a powerful set of search-related capabilities, To improved visibility into extended networks of your LinkedIn, and personalized to the algorithm are there to help you to reach the right decision-makers."

So just like your Sales Team, Your marketing team can also use Sales Navigator to connect to the right people by using Linkedin’s extensive data and powerful search.

Here are three ways to do that.

1. Find niche thought leaders for influencers marketing

The most common approach that marketers  take to find for Business to Business marketing is fairly straightforward:

Use platforms like Ahrefs to identify shared content, then reach the author of those articles and posts. But this approach can be limited. Social sharing doesn’t always happen with Tracking and Leadership authors can be difficult.

Why should you not start with the Influencers themselves?

On Linkedin Sales Navigator, you can use advanced filtering to find leaders for your niche. Among the advanced filters that will work will perfectly for influencer marketing are these:

  • Content Keywords
  • Experience
  • Group Membership
  • Linkedin Activity

Once you have a list of interesting leaders. Bookmark their most relevant to use in your next post as a quote. Then, you can use the quotes in a piece. From their export email and connect directly with an email to let them know and ask if they’re interested in collaboration.

2. Build Better Backlinks:

One of the most time-consuming parts of content marketing is making backlinks. You have to find relevant blogs and domains, figure out the best point of contact, make a compelling pitch. Go back and forth etc.

Again Ahrfads can help you kick start the backing building process.

But instead of starting on one end finding “Guest post opportunity” Pages first why not start from guest posting first.

With LinkedIn Sales Navigator, you can filter down to the people who will make decisions regarding the calendar and posts. For filtering us this:

  • Title
  • Content Keywords

With the results, you can extract the email from it. I recommend pitching: Take your time: Reference their recent post and send them to connect req on LinkedIn you’re already on their radar.

3. Track the reach of the most engaging content

Content marketing isn’t only about inbound; you can also use the content more compellingly to outbound emails and promote your content.

Yes, what this means is sending cold emails. But outbound marketing can: go long way if you are sending valuable content to the targeted audience.

  • Step 1: Make a lead list. Organize your lead list around interest, title location, and your industry.
  • Step 2:Map your content to the lead list. You can also create to match your niche with content.
  • Step 3: Send your outreach emails: Use an email marketing/automation platform like Meet Alfred to send out personalized emails at a scale.

Email outreach doesn’t generate a lot of traffic but it should prove to be a valuable addition to your efforts.

Conclusion: Using a Sales navigator is a great way to filter the audience for your content marketing so that you can reach the best audience for your content. I hope these tips will work for you. If it works for you let me know in the comments.

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