LinkedIn Lead Generation Tactics

Alfred has what you need to turn cold prospects into clients:
✓ Fully automated outreach campaigns on Linkedin, Email & Twitter
✓ Customizable template library with over 600 examples
✓ Ability to manage multiple accounts and more

The best LinkedIn marketing campaigns and activities, which generate high-quality leads, are founded on strong LinkedIn lead generation tactics. With the right tools, you can refine and enhance your LinkedIn lead generation tactics to drive clear and convincing results.

With Alfred, you can use your LinkedIn lead generation tactics to their full potential. Alfred can automatically target events, groups, and posts to provide you with a better understanding of your connections’ interests.

Alfred also allows you to create a fully automated outreach workflow that uses multiple channels such as LinkedIn, email, and Twitter. You can change actions, select time delays, include smart filters, and increase lead generation. Partner with Alfred and take advantage of our tools that generate and nurture leads for you.

What are lead generation tactics?

Lead generation tactics are actions that attract customers to your business and get them to interact with it, or even at least reach them in some way. Your lead generation tactic could include posting ads on social media platforms like LinkedIn and asking your target audience to provide their email addresses in order to learn more about your company. You’ll get leads from every person who submits their email address using your online LinkedIn lead generation tactics. You can then contact or retarget these prospects or encourage them to buy from or work with your company using a LinkedIn lead generation tool, which is the ultimate goal of a lead generation strategy or tactic.

In a broader perspective, lead generation tactics differ depending on the type of lead generation. For example, if you’re a B2C company, your lead generation tactics might be quite different from a B2B company. In general, though, the lead generation process usually starts with marketing and progresses through to sales.

The most important part of any lead generation tactic is that it’s trackable. You should be able to track how many leads you generate from each tactic, as well as how many of those leads turn into customers. This will help you determine which lead generation tactics are working and which ones aren’t so you can adjust your strategy accordingly.

Alfred is the perfect tool for tracking your LinkedIn lead generation tactics, as it allows you to see how many leads you’re generating and how many of those leads turn into customers. Plus, it integrates with your CRM so you can easily follow up with leads and convert them into paying customers.

We have already helped thousands of entrepreneurs gain leads with our LinkedIn lead generation tools that boost engagement and conversions. Get started with Alfred today to streamline your lead generation process.

How can I use LinkedIn to generate leads?

To capitalise on this high-performing platform, here are some of the best LinkedIn lead generation tactics that will show you how to get leads on LinkedIn.

Create ads or sponsored InMail campaigns

When your target audience clicks on your ad, their profile information is automatically entered into a form, which they can submit with a single click. This LinkedIn tool can save you time and effort while also providing you with more accurate and complete information about qualified leads. Lead conversion rates on LinkedIn are three times higher than those on other major advertising platforms.

Meanwhile, sponsored LinkedIn InMail campaigns are great for B2B LinkedIn lead generation – through webinars, e-books, and other methods – if you’re targeting people who are at work and thinking about their jobs. You can use LinkedIn InMail templates to ensure you are sending personalised messages to your target audience.

Create a powerful LinkedIn page for your business

LinkedIn lead generation tactics also involve building an impressive LinkedIn page. You’ll want to keep your page active by posting thought-provoking content and participating in existing LinkedIn discussions.

Post relevant content and updates

To ensure that your LinkedIn page and profile are strong, consider posting a variety of content types, including videos, to initiate engagement. This lead generation strategy can help you establish yourself as a reliable source.

When you’re recognised as an insightful, valuable source, you’ll begin to develop a LinkedIn network with like-minded professionals who fit your ideal customer profile. If you post frequently, you’ll become a familiar face on their feed, making it easier to start new conversations.

Tap into LinkedIn marketing partners to bolster your campaigns

LinkedIn partners can help you reach and nurture the right audience as well as help you create world-class content. With Alfred, you can get in touch with over 800 million professionals worldwide, and with our partner services, you can easily create content that resonates with your target audience.

What are some effective strategies for LinkedIn B2B lead generation?

Here are some strategies you can follow to generate two-fold leads from your LinkedIn marketing efforts:

Pay attention to SEO.

Search engine optimisation is essential for B2B marketing on LinkedIn because it has the power to show your brand or name in the results when someone searches for a particular product or service that your company offers. Use relevant keywords in your titles and descriptions to ensure that your content appears in search results. You can then focus on B2B lead management once the conversions start coming in.

Create posts that are conversion-friendly.

Another effective strategy for B2B LinkedIn lead generation is to feature high-quality content with attractive captions and thumb-stopping visual elements. You can also add a best-fitting call to action and links that will redirect them to your LinkedIn page or website.  This will boost LinkedIn lead generation by driving more traffic to your website, blog, or landing pages.

Join and create LinkedIn Groups.

LinkedIn, at its core, is a social platform like any other. Just as you can on Facebook, users can create groups centered around industry-relevant interests, and you should join these groups and have conversations with other professionals.

Use LinkedIn’s advertising options.

If you are dedicated to taking your content outside of your connections and followers, then you can invest in LinkedIn’s advertising options that facilitate very precise targeting. Through sponsored posts with engaging and valuable content, you can reach the right audience easily.

Create Showcase Pages to segment LinkedIn leads.

Showcase Pages are like affiliate pages of a company page. These allow a company to promote specific products or markets to a specific target audience. LinkedIn users can follow singular Showcase Pages without following your company page.

From email campaigns and chatbots to SEO landing pages and LinkedIn messaging that are all done for LinkedIn lead generation, automation software like Alfred can help your business connect with potential customers efficiently and effectively. To unlock the unparalleled benefits that Alfred exclusively offers, speak to one of our LinkedIn automation experts or get our 14-day free trial today.

Speak to one of our Linkedin Automation Experts