LinkedIn Strategies

Alfred has what you need to turn cold prospects into clients:
✓ Fully automated outreach campaigns on Linkedin, Email & Twitter
✓ Customizable template library with over 600 examples
✓ Ability to manage multiple accounts and more

Trusted by 89,022 users from 89 countries

LinkedIn strategies are plans that you create to help you achieve your specific goals on the platform. It elaborates on the steps that you need to take to grow your brand and achieve your business objectives. With thorough LinkedIn strategies, you can combine the many features of this platform to create a highly effective and result-oriented marketing campaign. Using LinkedIn for marketing can help build brand awareness, establish long-term professional relationships, and generate convertible leads. Then you can streamline your strategies by using an effective LinkedIn automation tool and other features such as LinkedIn InMail templates and LinkedIn leads generator.

The strategies that you can apply on the platform to boost your business’s presence and sales can be a LinkedIn branding strategy or a LinkedIn marketing strategy that can generate both engagement and traffic for your business page. Indeed, LinkedIn is not just your ordinary social media platform that connects employers and job seekers. It has transformed into an extremely powerful business tool for every business and professional.

If you are searching for a great LinkedIn tool, Alfred can help you with your LinkedIn strategies. It is more than just an automation tool – it has everything you need to turn cold prospects into clients. We offer fully automated outreach campaigns on LinkedIn and a customisable template library with over 600 examples, and we can manage multiple accounts simultaneously. With these features, we have helped thousands of renowned businesses leverage their presence, sales, and team productivity online. With Alfred, you can take your business a step further, allowing you to expand the reach of your professional network and engage with other users on the site.

Can you promote your business on LinkedIn?

Certainly. Growing your business on LinkedIn is possible through LinkedIn for Business. It helps you establish credibility, build a meaningful network, and gain insider knowledge from established industry experts. Some of the options you can use within LinkedIn for effective business promotion include sponsored content, sponsored InMail, and text ads.

To set up your LinkedIn promotion strategy, here are the simple three steps to get you started:

Create your Campaign Manager account.

Campaign Manager is LinkedIn’s all-in-one advertising platform. You’ll be able to set up ad accounts, run campaigns, and control your budget. To get started, all you need is a LinkedIn account.

Determine your objective.

Whether you’re focused on lead generation or brand awareness, selecting your objective is the first step to helping you streamline and customise your campaign creation.

Launch your campaign.

Once you’ve selected an objective, you’ll be guided to build an audience, set a budget, and upload an ad creative. The final steps are to set up your payment details and launch your campaign!

Alfred, as one of the leading LinkedIn automation tools, provides businesses with InMail campaign automation. Save time, engage your leads, and increase revenue by automating all LinkedIn InMails. We specialise in creating personalised LinkedIn messages. Furthermore, we offer features that help us mimic human behaviour, such as sticking to your working hours and avoiding auto-reply loops.

Is LinkedIn effective for social media marketing?

Although many social media sites such as Facebook, Twitter, LinkedIn, and others are available, LinkedIn is the most effective tool for social media marketing. Because LinkedIn is a professional network, it provides a favourable environment for marketing and brand development. Using LinkedIn as a marketing tool also helps businesses with B2B marketing, partnerships, networking, presenting business quality, etc.

Here are some key points that highlight why LinkedIn is the most effective marketing tool for businesses among social media platforms:

  • LinkedIn can help you build your brand. It provides a platform where businesses can showcase their products or services in a way that is professional and trustworthy.
  • It helps buyers know who you are. It’s easy for potential customers or clients to research a company on LinkedIn and get an overview of what they do, their size, and their client base.
  • LinkedIn provides more business than any other social media. It is a place where businesses can go to find serious, qualified leads that are more likely to convert into customers or clients.
  • Less spam and more networking is done. LinkedIn is a more closed network than other social media sites, which means that businesses are less likely to be bombarded with spam messages. This also creates a more conducive environment for networking.

Alfred can help you with your LinkedIn strategies to further enhance your social media marketing campaigns. Get in touch with us today to learn more.

How do you use LinkedIn for boosting brand awareness?

You probably already know that LinkedIn is an ideal platform for building B2B brand awareness given that it houses a professional audience and mindset. However, you may not have a firm knowledge of how to grow your brand on LinkedIn effectively.

Through effective LinkedIn strategies, you can not only boost brand awareness for your business but also drive leads, traffic, and conversions.

According to LinkedIn, these are the five best practices to follow if you’re promoting your business on LinkedIn or using LinkedIn for marketing:

Repurpose existing content

To boost your LinkedIn strategies for brand awareness, start by reviewing which content and creatives are gaining high engagement on other channels and repurpose them for your sponsored LinkedIn InMail campaigns. It doesn’t have to be a total overhaul – a few simple tweaks can make a big difference. For example, if you have a blog post that’s doing well on your website, see if you can turn it into a LinkedIn article.

Distribute diverse content

Distributing diverse content is also a LinkedIn branding strategy. By using diverse content to increase brand awareness, it’s possible to attract a new audience, reach them, and engage them. Because of the variety of your content, other customers can be more interested in your product or service. Diverse content is therefore another way to keep an engaged LinkedIn network.

Leverage thought leadership

To earn the trust of key stakeholders and executives, it’s critical to provide high-quality thought leadership content on your LinkedIn strategies for brand awareness. Your content should focus on the latest industry trends and changes to help position your brand as a trusted resource for information. When you produce thought-provoking content, you also open up the opportunity for valuable LinkedIn discussions that can further increase brand awareness.

Alfred has the right tools to help you measure your brand awareness strategies on LinkedIn. Alfred’s LinkedIn Analytics and Performance Tracking, for example, enables you to analyse lead performance and optimise automated outreach campaigns from multiple angles.

Allow Alfred to help you with your LinkedIn branding strategies so that you can focus on other aspects of your business. Try our 14-day free trial today!

Speak to one of our Automation Experts

An employee of Meet AlfredAn employee of Meet AlfredAn employee of Meet AlfredAn employee of Meet AlfredAn employee of Meet AlfredAn employee of Meet AlfredAn employee of Meet AlfredAn employee of Meet AlfredAn employee of Meet Alfred
An employee of Meet Alfred